Here we are in the year 2024. Without question, online shopping is more popular than ever before. If you’re not making your products available for sale online, you’re missing out on significantly growing your company’s bottom line. Of course, you can’t just make products available online. You have to promote the fact that they are!

Here are four strategies that will pump up your e-commerce sales in 2024:

1. Utilize your social media accounts.

This tip should come as no surprise. Make no mistake about it. In 2024, the Facebooks, Instagrams and X’s of the world are as popular as can be. Be sure to utilize your accounts each and every day. Don’t assume that all you need to do is plug your wares. Social media offer you opportunities to showcase your brand’s personality. Be fun and engaging. As well, utilize the advertising tools given to you by the platforms you use.

“Social media platforms have made it that much easier for e-commerce businesses to create and maintain their presence,” informs AdNabu.com, “Instagram allows swipe-up links on stories and product stickers on posts that, when clicked on, leads viewers directly to a product or catalogue. Facebook has a ‘dynamic ads’ feature that allows owners to upload entire catalogues and promote relevant content to individual users.”

2. Include customer reviews on your company website.

If you have positive customer reviews (here’s hoping you do!), it’s practically vital you showcase them on your website. Word of mouth promotion simply can’t be beat. Consumers trust the words of other consumers far more than they do traditional ads. According to BlendCommerce.com, 93% of shoppers use the internet to find products. Of those users, 73% pay attention to the reviews written in the last month.

“Only 43% of customers would buy a product with less than 4 stars,” informs the site, “As online shopping continues to grow, you can’t deny how important reviews will be for your business.”

3. Regularly update your website with new content.

Growing your SEO (search engine optimization) will remain a very important task in 2024. Content marketing is all the rage because it offers consumers so much more than blatant advertising. Look at what we’re doing here! This very blog is part of Unity Payments’ commitment to constantly enriching its website with relevant content. Because this space on our site both offers insight and keeps the site fresh, it helps to grow our company’s online reach.

“Content marketing focuses on creating and making available relevant, interesting, helpful, value-added content consistently to cultivate a loyal audience,” explains AdNabu.com, “This bolsters customer interactions and drives readers to your e-commerce brand. This, in turn, boosts inbound traffic and lead generation with the end goal being increased sales and more customers.”

4. Take advantage of Unity Payments’ e-commerce solution!

We’ve made selling online easier than ever! Seamlessly integrate our online payment gateway into your website or mobile application to facilitate secure credit card transactions. To learn all about our e-commerce solution, please don’t hesitate to call us at 1-800-661-3761 or email us at info@unitypayments.ca to learn more.