Is your e-commerce site in need of sprucing up? It just might be if you’re not getting the traffic or amount of sales you would like. Last week, we offered up some tips for getting your online store in tip-top shape. They included making your website less text-heavy, posting high-quality product shots and developing quicker loading times.
Pardon the way we’ve chosen to rhyme. But, in what other ways can you ensure a fine new design of your store that’s online?
Offer a seamless mobile experience.
It’s imperative that your e-commerce site can easily be viewed and navigated from mobile devices. Most consumers use their smartphones and tablets to do their online shopping. If your site isn’t conveniently accessible from such devices, it’s won’t lure customers back.
“Mobile commerce is on the rise,” alerts Canada Post, “More consumers than ever are using their smartphones and other mobile devices to shop online, browse the web, and communicate. Is your website ready for them? Mobile commerce is expected to account for over 30 per cent of retail e-commerce and 2.6 per cent of total retail sales in the country this year. Your business can’t afford to ignore the sales opportunity that mobile commerce offers.”
Create more internal links.
In many cases, online shops endure high bounce rates. We’re talking about how quickly a website visitor will leave a site after first logging on to it. Are you finding that your visitors aren’t sticking around? If so, one important measure to take is to include more internal links on your homepage. Make it extremely easy for visitors to find what they’re looking for. Utilize those vivid photos as links to different product pages.
“Internal linking is another way to keep the visitor on your website for extended periods,” affirms SkillsYouNeed.com, “Plus, internal linking can also be great for your site’s SEO. You can add videos, which are one of the most interactive and engaging forms of content on your website.”
Keep a regularly-updated blog section.
Right out of the “practice what you preach” column is our advice to have a regularly-updated blog section. Your website’s blog is often the first go-to destination for proof that your site is keeping relevant. Posting new content on a regular basis doesn’t just showcase your company’s penchant for remaining current. It also helps to grow your site’s ability to receive high rankings in search engines.
“Updating your blog regularly with new content triggers a visit from the search engine spiders,” informs Impact Group Marketing, “When they index your site and realize it’s been updated, you’re able to move up a little higher in the rankings. Google likes to see visitors who spend time on the page. They don’t like it when people leave a site quickly. When you consistently add new content, you help solve both of these issues at one time.”
Do you allow your customers to make online purchases?
Syncing your payment processing with your online shopping cart is now easier than ever with Unity Payments’ e-commerce payment solutions! We provide a direct connection to our powerful and reliable processing network, which can help eliminate the costs and complexities of dealing with a third-party gateway provider. To learn more, call us at 1-800-661-3761 or email us at info@unitypayments.ca.
